Discover all our definitive guides on Design Psychology.

We share best practices, strategies and tools for using design psychology. Design psychology is essential to any conversion rate optimization (CRO) strategy.

What is the Gutenberg diagram (or "Z-pattern")?
Design Psychology

What is the Gutenberg diagram (or "Z-pattern")?

The Gutenberg diagram is an concept in design that highlights your users' eye path which forms a Z-shaped pattern.
Maxime MroueGrégoire Cornulier
June 23, 2023

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